[WATCH] Winds of Plague Endorse Syke and a Smokefree Music Scene
When engineering a Social Brand, the highest compliment the brand can receive is the endorsement from leaders within the target subculture.
SYKE, a smokefree brand for alternative teens in Virginia, earned the respect Winds of Plague, one of the most popular metal bands playing today. After learning about how SYKE endorses a smokefree scene at all alternative, heavy metal, and hardcore concerts, the band members were enthused to sit down in Rescue Agency’s Social Change Studio and record a commercial for the brand.
