Promoting Healthy Behaviors Since 2001

Rescue provides comprehensive behavior change marketing programs. We begin with our proprietary formative research process, Peer Science™. Through this process, we segment the audience into “peer crowds,” which are the macro-level connections between peer groups with similar interests, lifestyles, influencers, and habits. Then, we investigate the values, information, habits, and/or structural challenges that drive the unhealthy behavior or prevent people from performing the healthy behavior to determine whether a policy change, knowledge change, or norm change program would be most effective.

Why do we separate these?

Based on this research, we determine which of our three proven practices is necessary to change behavior: HealthComm™ for knowledge change, Evolvement® for policy change or Social Branding® for culture change.

To change knowledge we use Health Branding™ strategies and the latest evidence-based marketing tactics to deliver new knowledge that could lead to behavior change in a relevant and believable way through integrated channels such as mass media and social media.

To change policy, our Policy 360™ approach is activated to deliver every step needed for voluntary or legislative policy change. This includes assessing the local environment, gathering public opinion, filling in educational gaps, creating urgency and ultimately changing policy. If the strategy calls for youth engagement, then our Evolvement® strategy is used to engage youth and guide them towards a meaningful contribution to change.

To change norms we implement our Social Branding® strategy which utilizes mass media, digital and social media, events, influencers and street marketing to change the cultural norms of the target audience, planting the seeds of change based on the Diffusion of Innovations Theory.

Social Branding^® and Evolvement^® are registered trademarks of Rescue.