[WATCH] Winds of Plague Endorse Syke and a Smokefree Music Scene

When engineering a Social Brand, the highest compliment the brand can receive is the endorsement from leaders within the target subculture.

SYKE, a smokefree brand for alternative teens in Virginia, earned the respect Winds of Plague, one of the most popular metal bands playing today. After learning about how SYKE endorses a smokefree scene at all alternative, heavy metal, and hardcore concerts, the band members were enthused to sit down in Rescue Agency’s Social Change Studio and record a commercial for the brand.

[WATCH] Video Explains Targeting Alternative Teens to Lower Smoking Rates

Rescue Agency’s Social Change Studio has been running high and loud lately, with multiple videos in production and a host of commercials on the airwaves across the country.

In the midst of shouldering the workload, the Social Change Studio took some time to create a video not meant for television or radio, but rather for use in explaining how Rescue Agency focuses on alternative teen culture to lower smoking rates. The video acts as a case study for SYKE, a brand Rescue Agency created for alternative teens in Virginia.

[WATCH] Videos Highlight Secondhand Smoke Risk for Pets

By now, most people understand the often deadly consequences that smoking cigarettes can have on a person and even those around a smoker via secondhand smoke. But what about animals?

Smoking and Attractiveness: New ‘Hotness’ Commercials Debut in VA

When Rescue Agency conducts its formative research with teens across the country, it’s obvious that a top priority for high school students is their social life.

[WATCH] Evolvement Youth Star in Anti-Tobacco Commercial

This past spring, Evolvement Southern Nevada, a youth anti-tobacco movement run by Rescue Agency, held a contest that gave members the chance to be in an anti-tobacco TV commercial.

The spot focuses on the Right to Breathe campaign and discusses clean indoor air for all places of work. The winners were chosen based on their high levels of project activity with Evolvement’s fight against the tobacco industry.