Tobacco Prevention With Rock Band And Their Pets
#ShowYourClaws is Rescue SCG’s newest campaign for Blacklist, a tobacco prevention Social Branding program in the alternative rock community.
#ShowYourClaws is Rescue SCG’s newest campaign for Blacklist, a tobacco prevention Social Branding program in the alternative rock community.
Rural teens have some of the highest tobacco use rates for both cigarettes and smokeless products. Past tobacco prevention efforts have appealed mostly to urban and suburban teens because rural teens are different. Their culture, values, and lifestyle are truly distinct and reaching these teens requires an authentic voice and message.
Meet Down and Dirty, Rescue Agency’s newest teen tobacco prevention campaign:
Ydouthink’s new campaign in Virginia focuses on the effects worldwide tobacco production has on the environment. In the new ads, activists bring to life facts about deforestation and litter caused by tobacco use.
The evening between the 8th National LGBTQ Health Equity Summit and the 2012 National Conference on Tobacco or Health, Rescue Agency hosted an LGBTQ bar night to demonstrate its Social Branding strategy for LGBTQ tobacco use prevention.
Check out this brand new video documenting the night and how veteran tobacco control professionals reacted to the strategy.
With over 50,000 views in just a few weeks, these new ads that expose past tobacco industry animal testing for the Ydouthink campaign in Virginia are causing controversy online.
Teens have posted thousand of comments discussing this topic on Ydouthink’s Facebook page. In fact, at the height of this new campaign, there were over 2,500 people “talking about this” on Facebook (Oct. 28 – Nov. 3).