Tag: social marketing

Alternative, Latest Updates, Social Branding, Tobacco

Tobacco Prevention With Rock Band And Their Pets

#ShowYourClaws is Rescue SCG’s newest campaign for Blacklist, a tobacco prevention Social Branding program in the alternative rock community.

Rural/Country, Social Branding, Tobacco
  • The Down Low on Down and Dirty

Rescue Agency Launches New Tobacco Prevention Campaign For Rural Teens

Rural teens have some of the highest tobacco use rates for both cigarettes and smokeless products. Past tobacco prevention efforts have appealed mostly to urban and suburban teens because rural teens are different. Their culture, values, and lifestyle are truly distinct and reaching these teens requires an authentic voice and message.

Meet Down and Dirty, Rescue Agency’s newest teen tobacco prevention campaign:

Social Branding, Tobacco
HOW GLOBAL TOBACCO PRODUCTION AND USE AFFECT OUR ENVIRONMENT

How Global Tobacco Production and Use Affect Our Environment

This month we celebrate our planet and protect it for future generations.

Ydouthink’s new campaign in Virginia focuses on the effects worldwide tobacco production has on the environment. In the new ads, activists bring to life facts about deforestation and litter caused by tobacco use.

LGBT, Social Branding, Tobacco
Preventing LGBTQ Tobacco Use Through Bars and NIghtclubs

Preventing LGBTQ Tobacco Use Through Bars and Nightclubs

The evening between the 8th National LGBTQ Health Equity Summit and the 2012 National Conference on Tobacco or Health, Rescue Agency hosted an LGBTQ bar night to demonstrate its Social Branding strategy for LGBTQ tobacco use prevention.

Check out this brand new video documenting the night and how veteran tobacco control professionals reacted to the strategy.

Social Branding, Tobacco
  • What happens when rock bands stand up against tobacco industry animal cruelty? This.
  • New ads expose past tobacco industry animal testing to teens.
  • Director of Client Services, State & Local Campaigns
  • NEW ADS EXPOSE PAST TOBACCO INDUSTRY ANIMAL TESTING TO TEENS

New Ads Expose Past Tobacco Industry Animal Testing to Teens

With over 50,000 views in just a few weeks, these new ads that expose past tobacco industry animal testing for the Ydouthink campaign in Virginia are causing controversy online.

Teens have posted thousand of comments discussing this topic on Ydouthink’s Facebook page. In fact, at the height of this new campaign, there were over 2,500 people “talking about this” on Facebook (Oct. 28 – Nov. 3).

Rescue @ SOPHE’S 69th Annual Conference

Will you be at SOPHE’s 69th Annual Conference April 4-6, 2018 at the Hyatt Regency in Columbus, Ohio?

Check out these sessions about Rescue’s campaigns and research strategies:

Meet our Sacramento Team Posted: January 26th, 2018
Rescue @ APHA 2017 Posted: November 3rd, 2017
Minimal Waste, Maximum Impact Posted: October 4th, 2017