A lot of questions have been raised lately about how social networks like Facebook can be utilized to reach specific markets.
Well, XPOZ, a Rescue Agency managed brand for alternative youth in Las Vegas, NV, has been capitalizing on the power and reach of Facebook in order to generate more interest in the brand, promote its rock shows to the Vegas scene, and provide a forum for youth to discuss music, anti-tobacco messaging, and win prizes.
Rescue Agency’s Social Change Studio has been running high and loud lately, with multiple videos in production and a host of commercials on the airwaves across the country.
In the midst of shouldering the workload, the Social Change Studio took some time to create a video not meant for television or radio, but rather for use in explaining how Rescue Agency focuses on alternative teen culture to lower smoking rates. The video acts as a case study for SYKE, a brand Rescue Agency created for alternative teens in Virginia.
Check out these sessions about Rescue’s campaigns and research strategies:
