The evening between the 8th National LGBTQ Health Equity Summit and the 2012 National Conference on Tobacco or Health, Rescue Agency hosted an LGBTQ bar night to demonstrate its Social Branding strategy for LGBTQ tobacco use prevention.
Check out this brand new video documenting the night and how veteran tobacco control professionals reacted to the strategy.
Social Branding® focuses on behavior change through the cultural leaders and events that define social norms. This model has contributed to tobacco use reductions in both straight and LGBTQ young adults by turning neighborhood bars and clubs into prevention forums.
Many often ask, does messaging at a bar or nightclub encourage binge drinking?
The answer is no.
In fact, Social Branding® programs targeting tobacco use at bars and clubs have been shown to also reduce binge drinking.
Through evaluations of programs in both California and Oklahoma, binge rates have declined at the same pace or even faster than tobacco use rates. The bottom line is that bars and clubs are venues where smokers congregate, and tobacco prevention programs need to start congregating there too!
To learn more about Social Branding® and Rescue Agency’s strategies to reach the LGBTQ population, check out more informational videos at rescuescg.com/lgbt or contact:
Director of Client Services, State & Local Campaigns
tyler@rescuescg.com
619-231-7555 x134
Category: LGBT, Social Branding, Tobacco
Tags: behavior change marketing, binge drinking, event marketing, LGBTQ, social marketing, tobacco prevention
