In less than two weeks, our new video promoting tobacco-free lifestyles to the LGBT community has received over 50,000 views online and has been featured on over 50 blogs and sites. Have you seen it yet?
A lot of questions have been raised lately about how social networks like Facebook can be utilized to reach specific markets.
Well, XPOZ, a Rescue Agency managed brand for alternative youth in Las Vegas, NV, has been capitalizing on the power and reach of Facebook in order to generate more interest in the brand, promote its rock shows to the Vegas scene, and provide a forum for youth to discuss music, anti-tobacco messaging, and win prizes.
When engineering a Social Brand, the highest compliment the brand can receive is the endorsement from leaders within the target subculture.
SYKE, a smokefree brand for alternative teens in Virginia, earned the respect Winds of Plague, one of the most popular metal bands playing today. After learning about how SYKE endorses a smokefree scene at all alternative, heavy metal, and hardcore concerts, the band members were enthused to sit down in Rescue Agency’s Social Change Studio and record a commercial for the brand.
Rescue Agency’s Social Change Studio has been running high and loud lately, with multiple videos in production and a host of commercials on the airwaves across the country.
In the midst of shouldering the workload, the Social Change Studio took some time to create a video not meant for television or radio, but rather for use in explaining how Rescue Agency focuses on alternative teen culture to lower smoking rates. The video acts as a case study for SYKE, a brand Rescue Agency created for alternative teens in Virginia.
By now, most people understand the often deadly consequences that smoking cigarettes can have on a person and even those around a smoker via secondhand smoke. But what about animals?
Check out these sessions about Rescue’s campaigns and research strategies:
