The evening between the 8th National LGBTQ Health Equity Summit and the 2012 National Conference on Tobacco or Health, Rescue Agency hosted an LGBTQ bar night to demonstrate its Social Branding strategy for LGBTQ tobacco use prevention.
Check out this brand new video documenting the night and how veteran tobacco control professionals reacted to the strategy.
With over 50,000 views in just a few weeks, these new ads that expose past tobacco industry animal testing for the Ydouthink campaign in Virginia are causing controversy online.
Teens have posted thousand of comments discussing this topic on Ydouthink’s Facebook page. In fact, at the height of this new campaign, there were over 2,500 people “talking about this” on Facebook (Oct. 28 – Nov. 3).
The tobacco industry has worked hard over the years to make smoking seem attractive.
While tobacco prevention campaigns have done a lot to remind us that smoking is bad for our health, that the the tobacco industry is trying to manipulate us, and that secondhand smoke is dangerous, we have not yet changed the idea that smoking is attractive to many teens and young adults
The ‘What’s Hot?’ campaign is focused on challenging the idea that people think smoking is attractive.
In less than two weeks, our new video promoting tobacco-free lifestyles to the LGBT community has received over 50,000 views online and has been featured on over 50 blogs and sites. Have you seen it yet?
A lot of questions have been raised lately about how social networks like Facebook can be utilized to reach specific markets.
Well, XPOZ, a Rescue Agency managed brand for alternative youth in Las Vegas, NV, has been capitalizing on the power and reach of Facebook in order to generate more interest in the brand, promote its rock shows to the Vegas scene, and provide a forum for youth to discuss music, anti-tobacco messaging, and win prizes.
Check out these sessions about Rescue’s campaigns and research strategies:
