In less than two weeks, our new video promoting tobacco-free lifestyles to the LGBT community has received over 50,000 views online and has been featured on over 50 blogs and sites. Have you seen it yet?
When engineering a Social Brand, the highest compliment the brand can receive is the endorsement from leaders within the target subculture.
SYKE, a smokefree brand for alternative teens in Virginia, earned the respect Winds of Plague, one of the most popular metal bands playing today. After learning about how SYKE endorses a smokefree scene at all alternative, heavy metal, and hardcore concerts, the band members were enthused to sit down in Rescue Agency’s Social Change Studio and record a commercial for the brand.
Rescue Agency’s Social Change Studio has been running high and loud lately, with multiple videos in production and a host of commercials on the airwaves across the country.
In the midst of shouldering the workload, the Social Change Studio took some time to create a video not meant for television or radio, but rather for use in explaining how Rescue Agency focuses on alternative teen culture to lower smoking rates. The video acts as a case study for SYKE, a brand Rescue Agency created for alternative teens in Virginia.
Check out these sessions about Rescue’s campaigns and research strategies:
