The more often your children are exposed to tobacco advertising, the more likely they are to start smoking. That’s the message for Vermont parents in Rescue SCG’s new campaign to raise awareness about how the tobacco industry targets youth with advertising in retail stores.
The Counter Balance media campaign is the first phase of a longer-term initiative by the State of Vermont to address the problem of tobacco use among underage youth. To ensure effective statewide coverage, Rescue SCG developed a three-pronged strategy that included paid traditional and digital media, a robust social media campaign, and community outreach.
In addition to the commercial (below) and CounterBalanceVT website, Rescue SCG designed a wide variety of social media content and print materials that were shared with partners and stakeholders across the state as part of a community outreach toolkit developed in partnership with Rescue SCG’s local advertising subcontractor. The campaign toolkit made it easy for tobacco control coalition groups in Vermont to share news and information about the campaign with other community groups, local news outlets, and their social media networks.
Watch the TV Commercial
To learn more about the Counter Balance campaign, contact:
Tyler Janzen
Tyler@rescuescg.com
Director of Client Services, State and Local Programs
Category: Tobacco
Tags: health communication, point of sale, tobacco prevention, vermont
